ZEEL deputy national business head, Hindi movie channels Ruchir Tiwari said, “Our campaign, South Ka Superpunch’ showcased the new age villain and the property garnered rave reviews from all quarters including word-of-mouth and social networking to deliver high ratings for the films. Since the film festival is back on public demand, we are confident that it will get even bigger this time!”
Starting from 15 September, raise a toast to the flashy flamboyance of south Indian cinema. Kick starting the festival with action thriller movie- ‘Shiva: The Super Hero’, the channel goes on to show comedy drama –‘Daringbaaz’. From 15 to 19 September, the channel will also showcase famous blockbusters like ‘Mahaveer No.1’, ‘Chennai vs. China’ and ‘No.1 Businessman’ which will leave the audience thoroughly entertained because when it comes to the raw and debonair charm, no one can do it as well as the South Indian actors!
Zee Cinema, recognided for promoting its campaign in innovative and engaging ways, had bagged the Global PromaxBDA awards in 2013, by winning 11 awards in various categories for their campaign – ‘South Ka Superpunch’. The objective was to bring the cross-section of Hindi movie audiences to view these films that are perceived as whacky and surreal and the creative strategy was to highlight the quintessential quirkiness of these films – that are exaggeration of action, emotion and drama.
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