As per data release by Chrome Data Analytics & Media, business news channels in the eight metros are the biggest gainer of the week 12 with the growth of 2% (OTS), slightly edging out Hindi news channels.
Zee Business with 85.5% topped the charts this week in the genre followed by rest.
Hindi news channels move up by 1.7% in Hindi Speaking Market (HSM), with 93.4% ABP News gained the highest OTS in the genre.
Sports channels also saw a growth of 1.5% all across India this week, Star Sports being the top OTS gainer in the genre with 75.3%.
Similar to last week, Hindi movie genre saw a minor jump of 0.5% in Hindi Speaking Market (HSM), this week too Sony Max topped the genre gaining 94.8% OTS.
In the bottom four, English entertainment channels in the eight metros saw the biggest drop of 1.2% , while Star World with 69.7% OTS dislodges AXN in the genre.
Music genre also saw a bigger drop of 1.1% in the HSM, slightly better than English entertainment genre. Sony Mix remains the chart topper with 86% OTS in the genre.
English movies genre in the eight metros dropped by 0.4%. Movies Now scores the highest OTS gain with 75.3% this week.
Infotainment genre in all India saw a non-effecting light drop of 0.1% OTS with Discovery being the highest gainer with 89.1% in week 12.
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