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Chrome Data Week 11: English Entertainment and Movie Channels Gain

Wednesday, 19 March 2014 | 10:25 am


As per data release by Chrome Data Analytics & Media, English Entertainment and Movie Channels climb up in the week 11 by 1.4% and 1.0%. Both the genre saw a jump in 8 metros across India.

Sony Pix with 76.9% topped the charts this week whereas AXN topped the English Entertainment section with 70.9% OTS.

Infotainment channels move up by 0.7% all across India, with 88.8% OTS, while National Geographic channel topping the genre.

Hindi movies also saw a minor jump of 0.2% in Hindi Speaking Market (HSM), with 95.8% Sony Max gained the highest OTS in the genre.



In bottom four, Sports genre saw a maximum drop of 1.6% across India. Ten Sports scores the highest OTS gain with 75.6% this week.

In HSM, opposite to last week biggest gainer, Religious channels dropped by 1.4 per cent this week, even Music genre saw a drop of 1.2%.

With 95.5% Aastha channel continued to be the highest OTS gainer in religious channel, while Sony Mix top the chart in the Music genre with 86.5% OTS in week 11.

Even a Kid genre saw a drop of 1.1% across India, with 83.6% Cartton Network remains on top of the Kid genre category this week, considering the final exam of Kids going on, it's fair enough for a drop.

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